Tyler Perry, a black film and television tycoon, indicated interest in obtaining a controlling share in BET Media from Paramount Global earlier this year. He wasn’t the only significant Black individual in the entertainment world thinking about re-establishing Black Entertainment Television as a Black-owned entity. Music billionaire Diddy and media mogul Byron Allen have also been mentioned as prospective BET owners.
Anyway, fast forward a few months and Perry’s ambition to purchase BET seems to be a reality.
Only, maybe not just yet.
While multiple sites stated that the transaction to transfer control of BET had been finalised, it appears that those publications may have been distributing “news” obtained from a single source, TheStreamr, which has subsequently removed its article on the topic.
Suffice it to say, this update has caused Black Twitter to go from celebrating the news of Perry’s finalized purchase to waiting around in Black excellence limbo to find out if the news is actually true or not.
Reports have varied from verifying wording that firmly declared Perry’s purchase of BET is official to reporting that Perry is “set” to buy the network.
So, basically, we’ll have to wait for genuine news confirming Perry as BET’s primary stakeholder before we can all rejoice in honour of BET being Black in both name and ownership.Meanwhile, this looks to be a good moment to remind everyone that just because the internet claims something is real, it doesn’t always mean it is.
It’s also worth noting that Black Twitter isn’t completely behind the Madea creator, who once boasted that he doesn’t employ writers before becoming BET’s newest owner.
Tyler Perry presents BET
Written by Tyler Perry
Directed by Tyler Perry
Hairstyling by Tyler Perry
Kraft Services by Tyler Perry
Security by Tyler Perry
Drawing white lines in the parking lot by Tyler Perry— Black Single Mom (@MomSingleBlack) June 13, 2023
for the “BET is Black-Owned again” audience… fascism mirrors fascism in the quest to “replace” one (ruling) order with another
Tyler Perry anything is nothing to be proud of https://t.co/xH53ia0aqK
— tea: dead as..(___/____) (@trapteas) June 13, 2023
Since Tyler Perry is trending for buying BET… Don’t forget that he uses the equivalent of sweatshop labor to make content, that he loves the pigs, and he got famous for performing minstrel shows. https://t.co/34Ie0DY2vK
— jordan j. (@jorbotjones) June 13, 2023
Allen, 61, who is already a media magnate in his own right, has also stated that he is “interested in buying BET, and he will be pursuing the acquisition of the network,” according to a Variety spokeswoman. If he is successful, Allen will have made his second large media acquisition in less than a year.
Allen, the founder, chairman, and CEO of Allen Media Group, the parent company of well-known brands including TheGrio and the Weather Channel, purchased the Black News Channel out of bankruptcy last summer for $11 million. Allen stated at the time that he hoped to increase Black News Channel viewing from 45 million linear subscribers to 80 million linear subscribers in the following six months.
So, what are your thoughts? If the rumours are accurate, do you think Tyler Perry should buy BET?
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